Brand Guidelines
Inlet Brand Assets
Official logos, colour palette, typography and style guidelines. Use these assets and the AI prompt to create consistent PDFs, handbooks, and marketing materials.
About Inlet
Company Overview
Connect any lock to any software
Inlet is a cloud-based access management platform that connects smart locks and access control systems with booking software, PMS, and business applications. We enable automated access for hospitality, property management, and rental businesses.
Target Industries
Key Messages
- Connect any lock to any software
- Automate access management
- No more keys, cards, and fobs
- Less admin work for you, less hassle for your customers
- One integration — endless combinations
Brand Identity
Logo Variations
Use the logo on clean backgrounds with adequate clear space. Do not stretch, recolour, rotate, or add effects.
Colour System
Brand Colours
Three core colours form the Inlet visual identity. Use them consistently across all touchpoints.
Primary
#161f3a
rgb(22, 31, 58)
Main brand color. Used for hero sections, footer, dark backgrounds, headings, and primary UI elements.
Secondary
#16394a
rgb(22, 57, 74)
Supporting color. Used for gradients transitioning from primary, depth layers, and secondary dark sections.
Accent
#17808C
rgb(23, 128, 140)
Call-to-action color. Used for buttons, links, icons, highlights, and interactive elements.
Gradient Usage
Hero sections use a diagonal gradient from lighter navy to deeper navy, with soft accent glows for depth.
background: linear-gradient(135deg, #1c2b47 0%, #0e1929 100%)
Typography
Typefaces
Raleway is the brand typeface. Arial is used on the web as the standard typeface.
Brand Typeface
Raleway
Used in print, presentations, marketing materials and contexts where custom fonts can be loaded.
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Weights: 300 · 400 · 500 · 600 · 700 · 800
Web Typeface
Arial
The standard typeface on the Inlet website and web applications.
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
When to Use Which
Use Raleway
- Print & PDF documents
- Slide decks & presentations
- Marketing collateral & ads
- Social media graphics
Use Arial
- Website & web app
- Email templates
- Environments where custom fonts are unavailable
Design System
Visual Style
Key design patterns used across Inlet's digital presence.
Rounded Corners
Cards, buttons and containers use rounded-2xl (~1rem) for a modern, friendly feel.
Blur Effects
Soft teal/accent glows (blur-3xl) create depth and visual interest on dark backgrounds.
Generous Spacing
Sections use py-20, with ample padding inside cards and between elements.
Grid Layouts
Content organized in responsive grids (2-3 columns) with consistent gap spacing.
Subtle Shadows
Cards use soft shadows (shadow-sm) for depth without harsh edges.
Interactive CTAs
Buttons use accent color with hover states and shadows for clear call-to-action.
Communication
Tone of Voice
How we communicate reflects our brand. Keep these principles in mind when writing for Inlet.
Professional but Approachable
We're experts, but we don't talk down. Be helpful and human.
Clear and Direct
Avoid jargon and buzzwords. Say what you mean simply.
Solution-Focused
Emphasize automation, ease, and tangible benefits.
Confident Without Arrogance
We know our stuff, but we let results speak for themselves.
Technically Accurate
Get the details right, but explain them accessibly.
For AI-Assisted Document Creation
Create Consistent PDFs and Handbooks
Copy our brand guidelines and paste them into Gemini, ChatGPT, or Claude when creating PDFs, presentations, or handbooks to ensure consistent styling.